Scroll downFUTURE LEAGUE · EURO 2024
About
Under the motto “EURO 2024 will be our game,” Berlin set out to put sustainability at the heart of the tournament. Future League turned that ambition into action — and with our act GREEN team, we led concept and delivery for the Berlin Senate Department for the Interior and Sport.
Industry
Creative Direction
Services
Strategy
- Research & Insights
- Brand Strategy & Consulting
- Marketing Positioning
Identity
- Research & Insights
- Brand Strategy & Consulting
- Marketing Positioning
Experience
- Research & Insights
- Brand Strategy & Consulting
- Marketing Positioning
Technology
- Research & Insights
- Brand Strategy & Consulting
- Marketing Positioning
We designed Future League as a participation platform: clear in its message, easy to experience,
and built to scale. From storytelling to on-site design, we created a system that brought
sustainability into everyday fan moments — through real-world activations, local
partnerships, and touchpoints that invited action (not just awareness).
More than a one-off campaign, Future League was built to leave a foundation: a repeatable
model for future city initiatives. We combined strategy, identity, and experience to keep the
story consistent across every touchpoint — ensuring sustainability wasn’t an add-on, but
part of the game.